![]() Shipping and distribution (10% of MSRP) and retailer markup (50% of MSRP ) are greatly reduced depending on your means of sale – if it’s on your own site, like Paizo, it’s quite low if it’s through a major online PDF clearinghouse like RPGNow (30% of MSRP) or Indie Press Revolution (15% of MSRP) it’s more. PDF products still incur the cost of authoring, editing, and art, but the printing, a large component of the COGS (about 25%), is basically free. I’ll use some of the estimates from Mishler’s article. ![]()
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